Aldi Company is known for its bargain prices of the products. The products are marketed as high-quality products that ensure the best value deal for the consumers. This company is a profit company that primarily operates in over 18 countries. The headquarters of the company is in Germany. Australia as a nation is political stable and has the infrastructure to support business operations. In spite of being a developed nation, there is increase in inflation of the company. This leads the people to look for best value of the products. The advent of globalization has added to the external economic pressure of the company. The company works with the local producers and takes considerable efforts to ensure that there is local community sustenance. The CSR principle adhered by the company is triple bottom line. The same principle is expected from its employees. The company expects the people to work for longer hours and less pay. This is to keep the operational cost of the company lower. This value system is different from the personal values. Owing to this, the work culture of the company seems to be attuned towards reduced costs. This can enable the workers to understand the value of money. It is imperative for the company to change these principles to retain employees and reduce the employee turnover rates.
The corporate ethics is principles that are used to examine the ethical principles or the moral problems that arise from the business environment. This is applied to the business conduct and it is relevant to the individual conduct and entire organizations. These ethics for a company stems from the individuals, organizational statement and the legal aspects of the company. In the modern companies, these ethics refer to the values or norms that arise from the tangible action that takes place in the company. The ethics of the business refers to the areas and detailed behaviour of the company that are beyond the governmental control. These are the external mandates that the companies adhere to that are not legal requirements (Robbins, 2009). Accountability, transparency is some of the important ethical factors that are taking into account in this design.
ALDI uses ALDI U.S code of conduct ethical handbook to ensure that the people act with integrity in the day-to-day operational factors. There are internal guidelines and external statements that the companies need to adhere in order to commit to the responsibility of the company. Code of conduct which is defined in Aldi Company stated that there must be importance given to the honesty, fairness and integrity of the company. The personal responsibility and fundamental duty of care to the society is highlighted in this process. The Aldi management system code of the company is about the people in the company and the external society members. There is a reference guide that is provided to the people to ensure that the people adhere to the ethical mandates.
One of the issues that are mentioned for Aldi Company is the quality of products. They need to find ways to focus on the quality of the products to sustain in the markets. The company must find ways to address this brand image. This can be achieved from analysis and retrospection of the operations of the company.