The report described the definition of the process of international marketing and the various activities involved in the process of international marketing. So there are a number of types of information which are required by the organisation to be successful in the process of international marketing. All of this information is related to the various environmental factors of the international market which can affect any of the business operations of the organisation. The lack of this information causes the organisation to be unable in preparing and implementing effective and efficient business model and strategy for the international market. This in turn causes the organisation to lose business in the international market. So the report defines the importance of the knowledge of various information of the marketing environment for the process of international marketing. Currently most of the organisations invest a large amount of their resources to ensure that they have sufficient amount of information regarding the marketing environment of an international market before they enter into the same. This allows the organisation to follow a wide number of market research methodologies to have information regarding all the aspects of the market.