The ethical principle used in this judgment and even in the case is utilitarianism. Utilitarianism is that an act is performed by a person or a company in order to give pleasure to a lot of people (Mills, 2002). It increases the positive aspects and decreases suffering. Both in my judgment and that of Levi, this ethical principle is used. Since Levi had a policy of not having child labour and it did not even want to fire these children as they fed their families, it did the best thing that it could, it provided these children a pay while they studied so that both would be pleased. This was done for the greater good and through this not only the workers were pleased but the stakeholders at Levi became proud and even Nike had an effect. But the greatest effect was on the customers who became extremely happy and in this way, more customers were drawn towards Levi and its sales increased. Since I would have made a similar decision, the same would take place.