11月 23, 2017

代写论文:传统营销

代写论文:传统营销

在传统营销中,消费者主要是接触到该组织的服务和产品。然而,在事件营销的情况下,这个过程被合并在一起。根据Zarantonello和Schmitt(2013)所做的分析,产品的闭合物理接触鼓励消费者的决策过程去参加一个活动。在事件营销过程中,组织关注的是设计事件,因为事件的设计对消费者决策过程产生了巨大的影响。因此,可以评估事件营销需要考虑合并事件与品牌内容的重要性。潜在的目标客户是作为市场营销的一个生产阶段。

代写论文:传统营销

时间的长短是组合的另一个特征(Hoyle,2002)。在事件营销中,包的关键问题是,一个特定的事件需要更长的时间来吸引消费者或观众,因为在事件营销中根深蒂固的组合。因此,组织在小的时间轴上对事件进行营销时面临挑战。然而,传统的营销广告只需要15秒就能完成产品的营销。这一特定的研究表明,事件营销为传统的4P营销概念增加了更多的体验情感。事件的受众集中于事件的内容和事件的呈现。然而,组合产品、交付和消费的规划需要正确地进行,以避免事件营销的惨败。例如,LG曾为G2智能手机设备做过一次推广活动,他们在空气中释放了100个氦气球,并在每个气球上放了一个代金券。为了抢到一张优惠券,人群拿出一把刀,20人受伤。因此,LG的事件营销失败了。

代写论文:传统营销

In the traditional marketing, consumers primarily get exposure to the service and products of the organisation. However, in case of event marketing, this process is merged all together. According to the analysis conducted by Zarantonello and Schmitt (2013), closure physical touch of products encourages in consumers’ decision-making process to attend an event. In the event marketing process, organisations focus on designing the events due to the fact that the design of event makes huge impact on consumer decision making process. Hence, it can be assessed that the event marketing needs to consider the importance of merging event with the brand content. The potential targeted customers are offered event as a production phase of marketing.

代写论文:传统营销
The length of time is another differentiating characteristic of the combination (Hoyle, 2002). The key issue of the package in the event marketing is that a particular event takes a longer time to attract consumers or audiences due to the combination entrenched in event marketing. Consequently, organisations face challenges in conducting marketing of the event within the small timeline. However, a traditional marketing advertisement takes only 15 seconds to conduct the marketing of the product. This particular research identifies that the event marketing adds more experiential emotion into the traditional 4P marketing concept. Audiences of events concentrate on both content of the event and the presentation of the event. However, the planning of the combination product, delivery and consumption need to conduct accurately for avoiding the fiasco of the event marketing. For example, LG once conducted a promotional event for G2 Smartphone devices, where they released 100 helium-filled balloons in the air with a voucher placed into each balloon. For grabbing a voucher, crowd pull out a knife and 20 people were wounded. Hence, the event marketing of LG was failed poorly.

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