The use of product mix assists an organization to incorporate the unique features of its product. The product mix has become the most crucial element when the competition is high. When there are numerous competitors in the market and offering the substitute of the product. Then the unique and exclusive features of the product can capture the market and make the place in the heart and the mind of the customers. For instance, the mobile sellers have to launch a new featured mobile phone in order to survive and be in the competition. An appropriate pricing mix according to the perceived value of the product helps the organizations to reap superior profits e.g. the hotel industry or food industry decides the prices of the product based on how much their customers like the their food or servicing etc. If the organization does not select the proper channel of distribution and location of offering the product, then the whole strategy will be proved fail. For instance, if any, retail industry is contemplating to start a retail store, and then they will select the high streets and noble areas not the sluggish area.