Jobs described his executives through professional instances. In the case of selling a product, Jobs mentioned impressing the others to buy one’s ideas. For instance, Jobs used to get busy with the executives for hours briefing what he wanted to get. In addition to that, Jobs forced some unique marketing concepts and ideas to infuse the passion among the marketing teams. In working place, Jobs preferred to inspire the resources to work with his motivation creating a positive impression. The hunger for achieving something ecstatic always motivated the employees. According to Jobs, new ideas must be the order of the hour as memories can be easily manipulated by the others (Liebowitz, 2015). As far as motivational terms, Jobs preferred to take decisions quickly and promptly. Additionally, Jobs was determined to develop a strong following of a product or services to get the maximum outcomes. In the case of prompt measures, Jobs believed to solve the problems without delaying the same. In order to motivate the purchaser’s behavioral concept, Jobs had utilized available leverage. Eventually, in personal motivation, Jobs demanded perfection to his employees without settling down for whatever thing less.
Considering the deliberate choices, eight fundamental principles of Emotional Intelligence (EQ) can be recognized to maintain proper leadership tactics. Basic principles of EQ can attain emotional literacy, reaction patterns of others, navigate emotions, identify intrinsic motivation, consequential thinking optimism factors, pursuing goals and developing empathy. As far as EQ of Jobs is concerned, Jobs had a difficulty with EQ. Steve Jobs was very strict to his decisions as he did not hesitate to fire someone from the job at once (Severance, 2012). Meanwhile, four of the eight EQ skills can be very high in Jobs character such as consequential thinking capability, identifying intrinsic motivation, pursuing organizational goals and developing optimism. Based on Jobs talent and decision-making ability, he was undoubtedly one of the best of the business. The precise inspiring techniques of Jobs had modified the success script of Apple’s marketing and R&D department. Probably, Jobs felt too much EQ could be negative of organizational development. As a result, Jobs high competencies and to the point approach can be termed as the key to success in his leadership.