The basis for big term decisions is the consistent political environment. As a Member State of Union of Europe, UK fulfills this requirement. Within a definite political structure the government has to act to gain the situations of European Union and this guarantees Next Plc a bigger scope of economic actions. European Union’s another benefit is the open good transfer. This makes it simpler for Next to distribute their products in various countries of Europe. There is no trade barrier that provokes sales (Doyle, 1998).
For Next Plc investments in Europe are very interesting. Nowadays the British currency is highly strong. This is due to the British pound independence to the Euro and has many effects. First for Next the foreign investments are similarly cheap and secondly for outside firms it is expensive to set up in UK. However due to these reasons several countries are reluctant to engage in trade.
Presently 59.2 million people are living in UK. Key Note (2000) represents that in the year 2036 more than 65 million people will be living there. This means several new customers for Next Plc but the population’s age is increasing. On the other side the socials framework has altered dramatically. In self-awareness of living and medical service the progress leads to increasing expectancy of life. Following sex education development and increasing numbers of career women, the rate of birth has reduced. These reasons are responsible for declining figures in the Next 20 to 40 year old target group.
The reception of new media and the age of internet reveal several essential opportunities for Next to encourage profit. Some companies in US already provides orders through online where the customer can exactly define their measurements and wishes and send it to the production place. Later 48 hours they receive their package.