Adolf Loos was an Austrian architect and architectural theorist. He is considered one of the pioneers of modern Central European architecture . Loos’s most famous product is the pamphlet Ornament and Crime (1908). It argues that functionality and the absence of ornaments in the sense of human power savings is a sign of high cultural development, and that modern human real art could be created alone in the sense of the visual arts. Ornamental decorations or other special artistic design experiments in a commodity are just as inappropriate as redundant work. He stated that, “Verily, the cultured products of our time have no connection with art” . He also stated that, “the barbarous times in which works of art were intertwined with everyday objects are finally over”.
Loos argues for the use of noble materials, not the appearance of sensuality and wealth that is aimed is to be achieved, such as in the interiors of his villas. He considered this a senseless waste of human energy. Loos also evaluated the contemporary decorative arts and architectural reform movements and commented on the foundation of the German Werkbund in 1908 in two satirical essays under the titles ‘The superfluous’ and ‘cultural degeneration’ . In addition to the standards of modernity, Loos felt that the comfort of its facilities is particularly important. Here, the architect should think of the customer and should not integrate different forms or integrate new force in the entire facility set.