7月 29, 2021

澳洲作业代写:公司国际化战略

澳洲作业代写:公司国际化战略。一个公司国际化的原因有很多。它希望接近更新的市场和客户群体。或者,该公司将专注于降低一些业务的成本,如采购、制造,或作为对当地市场的政治因素和其他问题的回应。以创新为目的利用国外的研究和开发也可以是国际化的一个重要原因。以创新为目的进行国际化的企业,往往会并行发展,并设立专门的子公司。国际化组织在创新中创造了多个学习点。他们将倾向于在这样的风险中形成网络集群。接下来澳洲作业代写专家为同学们讲解下国际化的典型战略。

像沃尔格林这样的公司在国际化中依赖于子公司,这样的公司寻求在许多层面上管理他们的子公司,并对他们产生积极的影响,对两家公司都有效(Birkinshaw, Hood, and Jonsson, 1998;盖茨和埃格尔霍夫,1986)。随着复杂性的增加,业务倾向于本地或国际子公司(Wicks, 2018)。子公司可以是全资拥有或部分拥有的企业。母子关系是非常复杂的,可以从管理、利润重点、法律层面等多个层面来理解(Luo, 2003)。在这种背景下,母子关系在创新能力方面也相互影响(Govindarajan和Ramamurti, 2011)。因此,其在创建多关系时所采取的国际化战略也会对创新能力产生影响(Dodgson, 2018)。

2014年,沃尔格林通过收购总部位于瑞士的联合博姿实现了国际化。联合博姿也是制药公司,沃尔格林收购了联合博姿55%的股份,成为全球性企业。随着一家名为沃尔格林Boots Alliance Inc的新控股公司的成立,总部位于美国的沃尔格林成为了母公司的子公司。

Bartlett和Ghoshal(2002)认为,母公司的子公司网络依赖于管理和行政遗产。集成响应能力决定了子公司受主要组织的影响程度。研究者认为,基于母子关系可以识别出三种主要的组织模式:1)跨国组织和分散联盟,2)国际组织和协调联盟,最后,3)全球组织和集中式枢纽。以沃尔格林为例,通过分析得出,在成为一个全球化组织的过程中,它仍然保留了大部分的集中决策,因此是一个集中的中心。

Companies like Walgreens in their internationalization rely on subsidiaries and such companies seek to manage their subsidiary at many levels and influencing them positively works productively for both companies (Birkinshaw, Hood, and Jonsson, 1998; Gates and Egelhoff, 1986). As complexity increases, business tends towards subsidiary either locally or internationally (Wicks, 2018). The subsidiary can be a business that is wholly owned or partly owned. A parent subsidiary relationship is quite complex and can be understood from many levels, like management, profit emphasis, legal levels etc. (Luo, 2003). In this context, the parent-subsidiary relationship impacts one another in terms of innovation capabilities, too (Govindarajan and Ramamurti, 2011). Therefore, the internationalization strategy adopted in its creation of multi-relations will also have an effect on innovation capabilities (Dodgson, 2018).

Walgreens in 2014 are internationalized by purchase of Switzerland Headquartered Alliance Boots. Alliance Boots was also a pharm company and Walgreen acquired 55 percent of the shares of Boots and thus became a global business. With the formation of a new holding called the Walgreens Boots Alliance Inc, Walgreens based out of the United States became a subsidiary of the parent company.

Bartlett and Ghoshal (2002) argued that the parent subsidiary network depends on management and administrative heritage. The integration-responsiveness decides how far the subsidiary is influenced by the main organization. According to the researchers, three main organization models can be recognized based on the parent subsidiary relationships which are 1) the multinational organization and the decentralized federation, 2) the international organization and the coordinated federation and finally, 3) the global organization and the centralized hub. In the case of Walgreens, it was established through analysis that in becoming a globalized organization, it has still retained much of its centralized decision making and hence is a centralized hub.

 

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