澳洲卧龙岗大学论文怎么写：社交媒体平台
这样的消费者擅长于各种社交媒体平台，如Snapchat、Facebook和其他博客，以审查产品，并告知观众。Snapchat和Facebook被用来与其他客户互动。Instagram被用来与其他互动的Instagram用户建立一个强大的联系，并获得关于产品的有效的争论和细节。注重预算的购物者不担心花时间做出正确的选择(Lambrecht和Tucker,2013)。因此，他们特别注重信誉。他们倾向于在社交媒体平台上灵活变通。
澳洲卧龙岗大学论文怎么写：社交媒体平台
识别的部分显示了浏览产品的独特模式，并为各自的房子选择合适的模式。虽然有一群人鼓励品牌进行非正式沟通，但其他部门更喜欢正规的社区和高可信度，从Kogan.com购买。在网站的第一个外观上，产品列表是巨大的，也有一些热门的交易。这些交易对注重预算的购物者和寻求利益的人来说是主要的利益，而家庭则是品牌。这些浏览模式也展示了社交媒体平台的广泛使用，以增强品牌的力量，并尽可能多地装备品牌。在所有的Facebook领域都有一个平台，这无疑对品牌的工作是有利的。
澳洲卧龙岗大学论文怎么写：社交媒体平台
Such shoppers are adept on varied social media platforms such as Snapchat, Facebook and other blogs to review the products and inform the audience. Snapchat and Facebook are used to interact with other customers. Instagram is used to establish a strong connection with other interactive instagrammers and also get valid arguments and details about the product. The budget conscious shoppers are not concerned about spending time to make valid choices (Lambrecht and Tucker, 2013). Hence, they are particular about credibility. They tend to be flexible about the social media platforms.
澳洲卧龙岗大学论文怎么写：社交媒体平台
The identified segments display unique patterns to browse products and choose the right ones for their respective houses. While one group of people encourage informal communication by the brand, the other segments prefer formal community and high credibility to purchase from Kogan.com. On the first look of the website, the product list is vast and there are also hot deals. These deals are of major interest to budget conscious shoppers and benefit seekers while family focused shop by brand. These browsing patterns also demonstrate the widespread usage of social media platforms to empower the brand and equip with as much brand presence as possible. There is one platform common in all the segments which are Facebook and this is certainly advantageous for the brand to work accordingly.
