In an industry that grows under the cult of the body: the image, outer beauty and personal care, with products available to all the pockets and where the female cosmetic ranks first in terms of sales, the data could not be more favorable. Year after year the number of flags is growing and 12 teach that began in early 2005, are now 16, earlier this year and has 721 stores in the country (Brengman et al. 2005, p. 83).
The context determines the effectiveness of the matter that how online customer reviews are shaping the decision making of consumers, particularly, while shopping online. Therefore, in this study, we will investigate that what are the impacts of online customer review on online shopping of cosmetic products, in a more detailed manner.
At the same time marketing strategy of some importers of cosmetic products and to use the Internet as a communication tool with customers. Although online shopping is gaining popularity, but it is not so widespread as in the U.S., Germany, France, U.K, etc (Das 2003, p. 185). Most consumers are willing to spend more during special promotions and clearance sales. Currently, online shopping is gaining more attention of the consumers all around the globe. However, as a matter of fact, online shopping for cosmetic products, is not dependent only on the information provided by different companies on their respective websites, but the consumer visits a number of blogs, social networks, etc. to get an idea about the favorable or unfavorable experience of recent consumers for a particular brand of cosmetic products.
在一个长在身体的形象，外在美和个人护理产品提供给所有的口袋，女性化妆品排名第一，在销售方面，与邪教组织的业内人士认为，数据可能更为有利。年复一年标志的数量不断增加，12教导说，在2005年年初开始，现在是16，今年早些时候，在全国拥有721家门店，（Brengman等人，2005年，第83页）。
的情况下决定的事，网上顾客评价是塑造消费者的决策，特别是网上购物时的有效性。因此，在这项研究中，我们将探讨什么样的影响，对网上购物的化妆品产品的网上顾客评论，在更详细的方式。
同时一些进口化妆品产品的营销策略和使用互联网作为一种通信工具与客户。虽然网上购物的日益普及，但它也不是那么普及，在美国，德国，法国，英国等（DAS2003年，第185页）。大多数消费者愿意花更多的在特殊的优惠和通关销售。目前，网上购物的消费者在全球各地受到更多的关注。然而，事实上，网上购物的化妆品产品，是不是只依赖于由不同的公司提供的信息，在各自的网站，但消费者访问一些博客，社交网络等，以了解有关最近消费者对某品牌的化妆品产品的有利或不利的经验。
