In terms of the marketing mix, the product, Aquarius Health and Medispa already has a unique product. The services are the product, they are diversified and there are core and supplementary services. In marketing, the marketers must represent the features of core product that could generate demand and the features of the supplementary product that could sustain the demand.
In terms of price, it is very critical that the spa have competitive prices, furthermore it should provide some price control for its aging clientele. Here though prices are competitive for Aquarius Health and Medispa, it could be brought down some more, or some more additional discounts could be thrown in for regular patrons.
Place is a significant marketing entity here. Medispa should present spa benefits and spa brand awareness by means of efficient and strategic banner or advertisement placement. Celebrity endorsements can also be placed around. These however should not destroy the ambience of the settings.
The spa already provides many promotions for its existing clientele, this practice must be continued. Promotions need not be tangible promotions such as a cost saving coupon. it could be something as simple as a word of mouth promotion.
The people aspect for the spa is divided into two main segments, the people who are regular consumers of the spa services, and the ones that drop in for a quick facial or once a year spa visit.
The process must be made more transparent for those consumers who want to know how Medispa is aligned with environment and sustainable aspects
Physical marketing facilities should be assessed by means of a strong feedback system.
The Aq Medispa was audited by means of an in-depth investigation, and environmental scan and an analysis of its strength and weaknesses. Recommendations have been made for improving its marketing mix as a way of taking up identified opportunities in SWOT and avoiding or handling the threats and weaknesses.