Introduction
This paper aims at developing an argument about an academic research article to elaborate on the strength of the assumptions and arguments presented in the article. This paper also aims at elaborating on the implications as well as the assumptions that are made in the article and whether they should be different with respect to the topic of the search article. The article chosen for this analysis is called “How Advertising Affects Consumers” and explains the gap between the psychology of marketing and advertising along with human behavior against the way marketers work towards promoting products and services.
Summary of the Article
As explained earlier, the article discusses how there is a gap between the human behavior and the psychology of marketing and advertising against how marketers promote their products and services. It is important to understand that stimulus and response model to advertising is the old and traditional way by which marketers view marketing and advertising (Nelson, 1974). In the modern, contemporary world, researchers (Makoto and Hiroyuki, 1990, Grossman, and Shapiro, 1984) state that marketers should understand that this traditional response model will not be profitable to their products and services. Brands that are advertised by marketers should be such that they present a lasting picture in the minds of the consumer. That is the only way that marketers can aim to build up and increase their profitability. There are various assumptions and arguments presented by Weilbacher (2003), the author of this article, which are being evaluated further in this essay.
Arguments Presented in the Article
介绍
本文的目的是发展争论的学术研究文章，阐述在文章中提出的假设和参数的力量。本文旨在阐述的含义，以及假设的文章中所做的是否应该是不同的搜索文章的主题。选择分析的文章被称为“广告如何影响消费者”，并解释的心理，市场营销和广告之间的差距，随着人的行为对市场营销努力推销产品和服务的方式。
文章摘要
如前所述，¬¬本文讨论了如何对营销人员如何推广自己的产品和服务的市场营销和广告之间的人类行为和心理存在一定的差距。重要的是要明白，刺激和响应模型的广告是旧的，传统的市场营销查看营销和广告（尼尔森，1974）。在现代，当代的世界里，研究人员（诚和博之，1990年，格罗斯曼和Shapiro，1984），营销人员应该明白，这种传统的反应模式，会赚不到他们的产品和服务。广告马¬rketers的品牌应该是这样的，他们提出了一个持久的图片在消费者的头脑中。这是唯一的出路，营销的目的是建立和提高他们的盈利能力。有各种不同的假设和参数的韦尔巴赫尔（2003年），这篇文章的作者，正在进一步评估在这篇文章中，。
在文章中提出的参数
