The fast food company Testte is lacking in effective marketing communication so that it requires an effective marketing plan along with marketing communication strategies that aids in establishing a sound relation with the customers. In order to design an effective marketing plan, it is necessary to explore the business environment of the place where the company is operating its business. The environment analysis recognizes the business potentialities of the company in the present business situations (Kaushik and Bhatnagar, 2008). The environmental audit provides adequate knowledge and information about the political and economic impact on the business of Testte. The social influence on the business, benefits of technology used, etc. recognizes the strengths and weaknesses with the competition in the market. It is enabled of adopting effective marketing strategies, efficient product, and communication mix that support in carrying out the business more promisingly. Besides, it assists in improving the potentiality of the fast food company. The company can get more business prospects from the market and ensure its survival as further growth and development.
The proposed campaigning plan educates the potential customers about the new promotional schemes of the company along with the discounts and special promotional rebates thus increase the awareness of its prospective customers about the company. It boosts the business of the company as well as establishes effective relationship with the customers.