商业文章代写-公司的使命和愿景
组织愿景陈述的目的
任何组织的愿景都必须给读者带来很大的希望，并激励他们更好地建立联系。它确实是涉众的路线图。愿景绝不是使命宣言的同义词。愿景包括更高程度的企业价值，并将人的价值融入其中。愿景更倾向于内部利益相关者。如属惠普公司，在提出下列问题(惠普，n.d.)后，会拟备愿景陈述:
-我们的目标是什么?
-我们已经走上正轨了吗?
-它能激励读它的人吗?
-这是不言自明的吗?
-路线图和目标是否可以达到?
惠普的愿景陈述显示出高度的承诺和透明度。它指出，它抓住了能够在已确定的主要优势和能力基础上实现增长的机会。它还表示，其理念是让技术几乎在任何地方、任何地方都可用。“识别机会”和“建立优势”显示该公司在市场上的愿望和对视觉的识别可能是一个主要的原因公司excel在市场也成为最好的硬件和技术部门(惠普、无日期)。“无处不在，无处不在”这句话表明，惠普渴望走向全球，而且惠普维持的标准更高。
惠普的使命和愿景
总的来说，使命和愿景是组织存在的主要影响因素。
从图表中可以明显看出，使命和愿景是公司决定其目标和目标的基础(DeGraf和Lawrence, 2002)。此外，它还将帮助评估公司的指标，并为读者提供良好的指导。虽然惠普的使命告诉我们它在做什么，但惠普的愿景是清晰的，它将抓住机遇，发挥自己的优势，使其成功。
商业文章代写-公司的使命和愿景
Purpose of vision statement of organization
The vision of any organization should necessarily give a lot of hope to the readers and motivate them for better association. It is indeed a roadmap for the stakeholders. Vision is nowhere synonymous to the mission statement. Vision includes a higher degree of corporate value and integrates human values to it too. Vision is more inclined towards the internal stakeholders. In case of HP, the vision statement is prepared after the following questions are raised (HP, n.d):
– What are we trying to achieve?
– Are we already on the right track?
– Is it motivating to whomsoever who read it?
– Is it self explanatory?
– Is the roadmap and reachable to the targeted goal?
The vision statement of HP shows high level of commitment and transparency. It states that it seizes opportunities that can build growth on the major strengths and competencies identified. It also states that the idea is to make technology available almost anywhere and everywhere. The phrase “recognize opportunities” and “build upon strengths” show the aspiration of the company in the market and the identification of right vision is probably one major reason for the company to excel in the market and also turn out to be the best in the hardware and technological sector (HP, n.d). The phrase ‘anywhere and everywhere’ indicates its aspiration to go global and that the standards maintained by HP are higher.
Role of mission and vision in HP
In general, mission and vision are the major influencers of the existence of organization.
It is clear from the chart that mission and vision stand as the base for the company to decide on its goals and objectives (DeGraf and Lawrence, 2002). Additionally, it will also help evaluate the company’s metrics and provide a good level of guidance to the readers. While the mission of HP tells what it does, the vision of HP is crisp and gives an insight that it will seize opportunities and apply its strengths to make it successful.
