8月 10, 2021

澳洲代写论文:千禧一代消费者的特点

澳洲代写论文:千禧一代消费者的特点。在创意总监的角色中,在研究中寻求的发现形式是帮助制定新的营销策略。千禧一代大多是寻求便利的人,约49%的千禧一代在银行服务中优先考虑便利。在便利方面,约53%的受访者认为,与其他银行相比,他们的银行没有提供任何额外的便利。大约92%的年轻顾客认为口口相传的推荐比其他任何形式的广告都重要。在这个消费群体中,朋友的推荐更值得信赖。接下来澳洲代写论文专家将为同学们分析下千禧一代消费者的特点。

作为创意总监,有必要向消费者宣传银行的便利性。年轻客户的反馈必须清楚地表明,银行系统如何使他们的交易和需求毫不费力。事实上,在这种针对年轻客户的营销方案中,收集反馈也是必要的。当从青年群体中收集反馈时,营销经理可以将这些反馈信息推送给产品管理团队,从而开发出更好的银行应用或界面,以满足客户的便捷性需求。市场营销和产品改进的好处都将出现。

其次,作为创意总监,有必要了解适合这个群体的营销策略,然后推广它。就千禧一代而言,口碑营销更为成功。年轻人互相交谈。他们根据彼此的评价和经验来理解产品,他们认为口碑比直接营销更有效。在这种情况下,银行应该尝试建立客户忠诚度计划和客户参与计划,以便更好地留住客户。与现有年轻客户的积极体验将带来更好的口碑传播。

因此,研究表明,年轻的千禧一代消费者的特点是:1)需要方便,2)与同龄人更好地联系,而不是独立的营销信息。为了更好地理解这两个因素,可能需要问更多的问题:1)千禧一代是否担心在网上银行的便利因素?2)随机样本中有多少人受到口碑营销的影响?3)这个消费群体期望获得何种形式的忠诚度?

As creative director, it is necessary to market the aspects of convenience in banking to consumers. Young clients’ feedback must be clearly shown how the banking system makes their transactions and needs effortless. In fact, in such marketing schemes with young customers, it is necessary to collect feedback as well. When feedback is collected from the youth segment, marketing managers can push such feedback to product management teams in order to develop better banking apps or interfaces to suit the convenience requirement of the customer. Both marketing and product improvement benefits will occur.

Secondly, as creative director, it is necessary to understand the marketing strategy that works well with this group and then promote it. In the case of the millennials, word of mouth marketing is observed to be more successful. Young adults speak to one another. They come to understand products based on each other’s review and experience and they think word of mouth is better than direct marketing efforts. In this context, the banks should attempt to have loyalty programs and customer engagement schemes in order to have better customer retention. The positive experience with existing young customers will cause better word of mouth to spread.

It is thus identified in research that the young millennial consumer segment is one that is characterized by 1) a need for convenience and 2) relating better to a peer than to an independent marketing message. In order to understand these two elements better, some more questions might have to be asked which are: 1) Are millennials worried about convenience factor with respect to accessing banking on the web? 2) How many within a random sample have been influenced by word of mouth marketing? 3) What form of loyalty gains are expected by this consumer segment?

以上内容就是澳洲代写论文专家对千禧一代消费者的特点分析。如果同学们有需要论文代写的地方,详情可以在线咨询澳洲论文代写平台客服,此论文代写平台机构为留学生们提供专业的硕士论文代写、essay代写、assignment代写等论文服务,丰富的论文代写经验值得留学生们选择和信赖!

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