Here, the organizers have tried to aptly take up how the nicotine content of cigarettes can result into jeopardizing health implications like lung cancer or oral cancer. This has been achieved by a ‘visually appealing’ social marketing campaign, which is equally informative and competent at spreading the word of awareness related to smoking and its hazards (Al-Shammari, 2011).
The government has recognized this problem and has supported Galambila Aboriginal Medical Service and MNCDGP fully in their fight against smoking. The social marketing campaign that has been used to market GUTS has different aspects. The most effective one is using a TV commercial (Dahlen, 2008). A chain of advertisements featuring indigenous people have been distributed through the different media channels. Still photos and posters of the campaign have been published online as well as in all the important newspapers. This series of advertisements sheds light on the harsh truth about the impacts of smoking on the lives of indigenous people. The approach is raw and gritty. Unlike other anti-smoking advertisements that use celebrities or models to send the message in a glamorized fashion, this advertisement campaign has opted to focus on the reality. Real victims of smoking, people who have lost their loved ones to health hazards caused by smoking have been shown in this advertisement.
在这里，主办方曾试图恰当地采取了尼古丁含量的香烟可能会导致危及健康的影响，如肺癌或口腔癌。这已经实现了“视觉上的吸引力的社会营销活动，这是同样的信息主管传播意识与吸烟，其危害（铝Shammari的，2011）的话。
政府已经意识到这个问题，并支持Galambila原住民医疗服务和MNCDGP完全在他们的打击吸烟。社会营销活动，已用于市场GUTS有不同的方面。其中最有效的是使用电视广告（Dahlen2008）。 A链已分发广告土著人通过不同的媒体渠道。静止的运动照片和海报已在网上公布，以及在所有重要的报纸。这一系列的广告揭示吸烟的影响，土著人的生活在严酷的事实。该方法是原始和坚韧不拔。不像其他的反吸烟广告中使用名人或模型，经过渲染的方式发送消息，这则广告运动已经选择把重点放在现实。真正的吸烟受害者，谁失去了亲人的人，由吸烟引起的健康危害已被证明在这则广告。
