爱尔兰艺术学论文怎么写：广告
消息使用主要通过电视广告,平面广告,面对面的活动。在过去,候选人得到他们的消息通过电视广告,这是昂贵的。候选人必须支付广告公司不仅产生一个竞选广告,他们还必须支付更多的广告在电视上(爵出版社。2010)。虽然,广告正在运行在有线电视,他们也越来越多地把网站上像YouTube和Vimeo以及候选人的个人网站。这是一个伟大的钱储蓄者。不昂贵的电视广告和网络广告还可以更快。
爱尔兰艺术学论文怎么写：广告
政治候选人日益增长的社会媒体营销的效果,这使他们能够定期显示他们的信息,而无需依赖传统的印刷或广播媒体。与Twitter,运动可以发送的消息流的支持者,讨论一个热点问题,也快速的矛头对准候选人。Facebook是政客的另一个方便的平台来展示他们的问题,要求捐款,与支持者。Facebook和Twitter也越来越被纳入总统候选人辩论的问题直接来自Twitter和Facebook(Johnson,2005)。
爱尔兰艺术学论文怎么写：广告
The message use to largely go out through television ads, print ads and in-person campaigning. In the past, candidates got their messages delivered through TV ads, which were expensive. Not only did candidates have to pay ad agencies to produce a campaign ad, they also had to shell out more to get the ad on TV (Jue et.al. 2010). Although still, ads are being run on Cable TV, they are also increasingly being put up on websites like YouTube and Vimeo as well as the personal sites of candidates. This has acted as a great money saver. Online ads are not as expensive as TV ads and can also be made quicker.
爱尔兰艺术学论文怎么写：广告
Political candidates are growing their social media visibility, which enables them to display their message on a regular basis without having to rely upon traditional print or broadcast media. With Twitter, campaigns can send out stream of messages to supporters, debate on a hot issue and also take quick pot shots at rival candidates. Facebook is another convenient platform for politicos to present their issues, ask for donations and to communicate with supporters. Facebook and Twitter are also increasingly being incorporated into presidential debates with questions for candidates coming directly from Twitter and Facebook (Johnson, 2005).
