The theme of reviews is not only in terms of local search engine optimization, especially in the context of optimization for Google Places, currently on everyone’s lips (Chang & Chin 2011, p.127). Customer ratings and reviews on review sites and local business directories for local suppliers and SMEs are now an important component in the context of customer acquisition on the Internet, since about trust, authenticity, personality and quality will be taught.
According to Kumar (2005) there are 4 significant drifts on I.T and advancement are the key to success for the marketplace of cosmetic products in current times (p. 1269). The first element is the proper use of information system for gaining the large share of the marketplace. The second element can be regarded as the increasing ratio of transitive cosmeceuticals within the marketplace of beauty products. Cosequently, the remaining 2 elements are related to the particular beauty products for elder age bracket and racial clusters. On the other hand, information technology is adopted by the online customers as a way to get a healthy review about the cosmetic products, which lead them towards making an appropriate online shopping (Catterall & Maclaran 2002, p.232).
Some studies indicate that a consumer with about six reviews seems to be a credible and authentic profile, and the customers opinions are actually be trusted by the online consumers. This reason is enough for local and international companies, to consider the online reviews, and online reputation management to take increasingly seriously, especially for the cosmetic products, because female customers are expected to make favorable or unafavorable impression towards a product through online reviews (Bigné-Alcañiz et al. 2008, p. 652). The reason is that females are less likely to go through the information collection phase of the consumer decision making process, and that is the reason why they consider online reviews as a most appropriate substitute for information collection stage of consumer decision making process.
本主题的评论是，不仅在本地搜索引擎优化方面，特别是在优化的背景下，谷歌的地方，目前在每个人的嘴唇（张和下巴2011年，第127页）。客户评级和评论网站和本地企业目录的本地供应商和中小企业的评论，是在互联网上，现在的背景下，客户获取的重要组成部分，将学习，因为对你的信任，真实性，个性和品质。
据库马尔（2005年）有4个显着的漂移IT和进步，是市场上的化妆品产品，在当今时代（1269）成功的关键。第一个元素是正确使用的信息系统，为获得大的市场份额。的第二个元素可以被视为传递的药妆品在市场上的美容产品的比例增加。 Cosequently，剩下的2个元素的特定年龄阶层和种族集群的美容产品。另一方面，信息技术是通过一种方式来获得一个健康的审查的化妆品，从而导致他们对作出适当的网上购物（Catterall和2002，p.232 Maclaran）的网上客户。
一些研究表明，消费者大约有6条评论似乎是一个可信的，真实的个人资料，客户的意见，实际上是被信任的网上消费者。原因是足够的本地和国际公司网上的点评，在线声誉管理，考虑到日益严重，特别是对化妆品，因为女顾客，有望使有利或unafavorable的印象，对一个产品通过网上的评论（Bigné阿尔卡尼斯等人，2008年，页652）。原因是，女性是不太可能的消费决策过程中去，通过信息收集阶段，那就是他们认为网上的评论作为一个最合适的替代品的消费决策过程中的信息收集阶段的原因。
