23 6 月, 2018

加拿大essay代写:品牌可信度

加拿大essay代写:品牌可信度

根据Erdem,Swait和Valenzuela(2006)进行的研究,进行了跨文化研究。巴西,德国,印度,日本,西班牙,土耳其和美国等国家都被视为具有跨文化意识。调查和实验数据是从参与者收集的。从这项研究中发现,消费者更重视集体主义或共同利益(Erdem,Swait和Valenzuela,2006)。可靠的品牌迎合了社会的需求。这是品牌信誉的重要决定因素。

加拿大essay代写:品牌可信度
品牌可信度可以被定义为品牌可信度和品牌选择专业知识的组合(Erdem,&Swait,2004)。在本研究中推论,品牌可信度提高了被包含的可能性,品牌选择有条件。结果表明,品牌的可信度与品牌可信度相关,并影响了消费者的选择(Erdem,&Swait,2004)。因此,这项研究表明,品牌可信度是基于与品牌相关的可信度或声誉。应该更重视品牌的可信度或声誉。

加拿大essay代写:品牌可信度

According to the study undertaken by Erdem, Swait, & Valenzuela, (2006), undertook a cross cultural study. Countries such as Brazil, German, India, Japan, Spain, Turkey and United States were considered in this cross cultural awareness. Survey and experimental data was collected from the participants. It was found from this study that the consumers gave more importance to the collectivistic or the communal good (Erdem, Swait, & Valenzuela, 2006). The credible brands catered to the needs of the society. This was an important determining factor of brand credibility.

加拿大essay代写:品牌可信度
Brand credibility can be defined as the combination of trustworthiness of the brand and the expertise on the brand choice (Erdem, & Swait, 2004).. It was deduced in this study that brand credibility increases the probability of being included and brand choice was conditional. The results indicated that the trustworthiness of the brand related more to brand credibility and affected the choice of the consumer (Erdem, & Swait, 2004). Hence this research indicated that brand credibility is based on the trustworthiness or the reputation that has been associated with the brand. There should be more importance given to the credibility or the reputation of the brand.

 

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