Objects have social lives;
This is one the most recent conceptualizations of material culture studies that indicate that objects have a “social life”. Essentially, this means that in modern societies, where meanings and interpretations attached to images are relatively flexible and fluid, objects have careers whereby their meaning for consumers change over time and space. Simply put, at some stage of their lives, objects are primarily defined by their relation to a monetary or exchange value which defines them as ‘commodities’, while at other times generally some time after economic exchange has taken place, they become ‘de-commodified’ as they are subjected by people according to personal meanings, relationships or rituals.
The routes of material objects are not limited to their product rank, but to more intricate implications and explanations appointed to them by individuals(i.e. classified taste communities such as those who appreciate advanced or fans of a particular group or show) and larger social groups (such as social classes, or tribes) (Woodward, 2007). The primary conjecture of this quarrel is that in multifaceted, separated, pluralistic cultures occupied by diverse, conversant and elastic customers, the system or criterion for discerning and categorizing the appeal of material culture are disseminated and erratic.