Objects have social lives;
This is one the most recent conceptualizations of material culture studies that indicate that objects have a “social life”. Essentially, this means that in modern societies, where meanings and interpretations attached to images are relatively flexible and fluid, objects have careers whereby their meaning for consumers change over time and space. Simply put, at some stage of their lives, objects are primarily defined by their relation to a monetary or exchange value which defines them as ‘commodities’, while at other times generally some time after economic exchange has taken place, they become ‘de-commodified’ as they are subjected by people according to personal meanings, relationships or rituals.
The routes of material objects are not limited to their product rank, but to more intricate implications and explanations appointed to them by individuals(i.e. classified taste communities such as those who appreciate advanced or fans of a particular group or show) and larger social groups (such as social classes, or tribes) (Woodward, 2007). The primary conjecture of this quarrel is that in multifaceted, separated, pluralistic cultures occupied by diverse, conversant and elastic customers, the system or criterion for discerning and categorizing the appeal of material culture are disseminated and erratic.
对象的社会生活;
这是一个最近的概念化的物质文化研究，表明对象都有一个“社会生活”。从本质上讲，这意味着，在现代社会中的含义和解释的图像是比较灵活和流畅的对象有职业，使他们对消费者的意义随着时间的推移和空间的改变。简单地说，他们的生活在某个阶段，对象主要是它们之间的关系所定义的货币或交换价值，将其定义为“商品”，而在其他时候一般已经发生一段时间后，经济交流，他们成为“去商品化“，因为他们受到人们根据个人的意义，关系或仪式。
实物的路线不局限于自己的产品排名，但更复杂的影响，并解释他们的个人（即分类的味道社区如欣赏晚期或一个特定的团体或表演的球迷）和较大的社会群体（获委任为如社会阶层，或部落）（伍德沃德，2007年）。这场争吵的主要猜想是多方面的，分隔的，多元文化占领多样，熟悉和弹性的客户，系统或标准的挑剔和分类的吸引力物质文化的传播速度和不稳定的。
