In the campaign a young Indigenous lady talks about her own life and the fact that she has lost many relatives and friends due to the health issues caused by smoking. She states how she has suffered due to smoking and that she does not want her children to suffer. The campaign underlines the fact that smoking leads to untimely death at a young age and causes a lot of problems for an addict’s loved ones. The fact that a real person has shared her story makes this campaign highly effective. Every viewer is bound to be a bit shocked by the harsh reality and is sure to introspect. A smoker is definitely going to think about the harm caused to him and his close ones by smoking. The most important thing about this campaign is that viewers start reflecting upon their own lives after seeing this (Beekman, 2007). They can relate to the lady fom the advertisement and are bothered by the fact that such a tragedy can strike them at any moment. This induces fear and spreads awareness against the negative impacts of smoking. Just like the woman, no one would want their children to die young due to smoking related hazards. Thus, after seeing the advertisement, people get more inclined towards quitting smoking by joining GUTS.
The campaign has underlined the scary fact that 1 in every 2 Indigenous Australians are into smoking, and every 1 person in 5 is sure to die due to health hazards caused by smoking. The message sent through the advertisement, as well as the posters and displays is very clear: either stop smoking or die. This direct approach has shocked smokers and has proved to be effective.
在竞选中，一个年轻的土著小姐谈她自己的生活，而事实上，她已经失去了很多不相关的亲戚和朋友，由于吸烟引起的健康问题。她指出，她如何遭受因吸烟，她不希望她的孩子患上。该活动强调了一个事实，吸烟导致过早死亡的一个年轻的年龄，并导致了很多问题，对吸毒者的亲人。事实上，一个真正的人分享她的故事，使得这项运动非常有效。每一位观众，注定是一个有点残酷的现实所震惊，一定要反思。吸烟者肯定会去想他和他的亲密由吸烟造成的危害。有关这项活动的最重要的事情是，观众开始反思自己的生活后，看到这个（比克曼，2007年）。他们能与夫人FOM广告困扰的事实，这样的悲剧在任何时刻可以打击他们。诱导恐惧和传播的意识，吸烟的负面影响。就像女人，没有人会希望自己的孩子夭折由于吸烟相关的危害。因此，在看到广告后，人民群众得到更多倾向于戒烟加入GUTS。
该活动强调了可怕的事实，即1每2土著澳大利亚人是吸烟，每15人死于由吸烟引起的健康危害。通过广告，以及海报，并显示发送的消息是很清楚的：要么停止吸烟或死亡。这种直接的方式震惊了吸烟者和已被证明是有效的。
