The world is full of competition. Each and every year, thousands of new companies emerges out and stand up as one of the good competitors. Thus, in such a scenario is it necessary to market the product well. It is therefore important to have a proper marketing management. It is considered to be the most important phenomenon in the present times and it is referred to have vital importance with respect to the market scenario. So it is important to study and analyze the market in order to achieve success in the industry. A large number of factors are responsible for driving the market and for ensuring a good success for the organization. One of the most competitive market in the present times is the food market. It is something which has created a major buzz in the society and has been the need of the people since the ancient times. A good food product can fly off a food product manufacturing company while a small unhealthy thing may forge off its success in no time. Thus, at present it is important for any organization to do the complete market analysis including the market requirements, customer requirements, pricing, quality of their product and various other things. This report has been focusing on the marketing management of Sonama, which is an Australian bread manufacturer.